Building an Authentic Community Involvement Program
Trust in institutions is at an all-time low. “Purpose” is the new buzzword in the CSR and marketing spaces, but companies’ claims to stand for a higher purpose are viewed, often fairly, with a healthy dose of cynicism. In this environment, the corporate citizenship function has a significant role to play in establishing a company’s […]
Aligning Your Volunteer Program with Employee Interests
Join Changing Our World’s Mandy Ryan to gain insight into the current landscape of employee volunteerism, including the rise of skills-based volunteerism and employee choice; how to figure out what your employees want out of your volunteer program; tips for balancing unique employee desires with your strategic company goals; and success stories from companies that […]
Corporate Citizenship Storytelling from the Inside Out
Join Changing Our World’s corporate team to gain insight into translating impact into story; the storytelling secrets marketers know; authenticity in storytelling; the shared values that make stories moving; and the elements of a good story. Corporate Citizenship Storytelling from the Inside Out
Corporate Citizenship in an Era of Populism
Join Changing Our World’s Dr. Susan Raymond to gain insight into the causes and trends of populism in the U.S. and globally, and how this affects the way companies think about their corporate citizenship programs. We share suggested questions that every corporate citizenship practitioner should be asking…and answering, as well as key actions as you […]
Strategic Partnerships
Changing Our World’s corporate team examines the corporate citizenship landscape and the implications for strategic partnerships. Join us for an exploration of the steps involved in strategic partnership development and stewardship, as well as a review of current trends in strategic partnerships. Strategic Partnerships
Taking Employee Engagement to New Heights
Corporate professionals are being pushed to look beyond just cash or grants in order to do the most good possible. At the same time, millennials entering the workforce are expecting greater community involvement from their employers. These forces have sparked a renewed energy around employee engagement. Corporations are rethinking what volunteerism and overall employee engagement […]
Strategic Planning
Join Changing Our World’s Maureen Flynn for a discussion focused on the value of strategic planning, as well as key considerations before getting started and how to develop a thoughtful, authentic and actionable strategic plan from start to finish. Strategic Planning
Building Blocks of Effective Measurement: From Goal Setting to Assessing Impact
Join Changing Our World’s Mandy Ryan for a discussion of the building blocks of effective program measurement, with an emphasis on gaining clarity around your goals, deciding on a measurement focus, enabling strong data collection and integrating findings into strategy, operations and communications. Building Blocks of Effective Measurement – From Goal Setting to Assessing Impact
Next-Level Employee Engagement: Strengthening Corporate Culture & Brand
The benefits of employee engagement, including increased employee pride, morale and retention, are well established. These days, most companies and senior leadership promote and support at least some degree of employee engagement. Corporate volunteer programs are abounding. But, there’s a difference between participation and engagement. If you’re looking to drive real results, both for your […]