The Authenticity Opportunity – Substance Over Splash in Corporate Citizenship
In 2018, Changing Our World conducted a study of Americans aged 18-65 to explore people’s perceptions of and expectations for authenticity in corporate citizenship. The findings show that consumers and employees expect companies to act responsibly and invest in building a better world, yet they are skeptical that companies actually do what they say. People […]
Differentiating Your Signature Initiative
The secret is out. It’s common knowledge among corporate citizenship leaders that signature initiatives – community involvement efforts that are narrowed in focus and branded – are a powerful way to support key communities and drive targeted impact within a cause of importance to your business. Now that implementing a signature initiative has become commonplace, […]
Tailoring Your Citizenship Communications to Resonate with a Diverse Employee Base
Countless studies have shown that employees (especially millennials) feel more engaged, fulfilled and inclined to stay with their company when they believe their employer is a good corporate citizen and when they feel empowered to have a positive social impact at work. A crucial step in fulfilling your citizenship program’s potential to drive engagement is […]
Production vs. Interpretation: How to Evaluate Your Annual Giving Results
This is the second in a series of three blog posts on the importance of data in institutional advancement operations. Here, Diana covers what metrics are key in measuring the effectiveness of your annual giving program. Bookmark our thought leadership page today for future posts from our thought leaders on fundraising, research, corporate social engagement and communications. […]
What’s Important When Evaluating the Performance of a Major Gifts Officer?
This is the second in a series of three blog posts on the importance of data in institutional advancement operations. Here, Diana covers what metrics are key in measuring the effectiveness of a Major Gifts Officer. Bookmark our thought leadership page today to stay up to date for the third and final post in this […]
What is Donor Retention Rate and Why is it Important for Advancement Offices to Calculate?
In this blog post, Diana covers how to calculate your donor retention rate. This is part one in a series of three posts that will talk about donor retention, metrics and strategies. Bookmark our thought leadership page today to stay up to date. There is a myth in the fundraising world and it doesn’t involve trolls, witches […]
Getting Other Departments to Embrace CSR: Your Pain Point Puts Me on the Path to My Gain Point
As a Corporate Social Responsibility (CSR) professional and practitioner, I often get asked how I get communication, leadership, supply chain, marketing or human resources functions to work with me. I can relate; even with my experience as a trained communication professional, I have had my challenges convincing fellow communicators to include CSR messages in various […]
Designing for Sustained Impact
Design thinking empowers nonprofits to transform the case for support from a listing of needs to a strategy for solutions. Changing Our World’s latest white paper, Designing for Sustained Impact, walks readers through a step-by-step process for utilizing design thinking to create a more powerful and impactful case—while helping organizations to unite around a goal, […]
Aligning Your Citizenship Strategy to the UN Sustainable Development Goals
While the 2030 Agenda and the SDGs are intended to provide a shared global framework for addressing society’s greatest challenges, they are in no way a one-size-fits-all roadmap for action. In fact, upon first scanning those 17 goals and 169 targets, which range from reducing premature mortality from non-communicable diseases to significantly increasing the exports […]
The 2016 Election and the Nonprofit Sector
Whatever your politics, it was certainly a nail-biter of a night and an historic election. The people spoke. The winner vowed unity. The loser vowed support for the voters’ choice and a continued commitment to the issues. Everyone prayed for the nation. It is at times like these – a too-bitter and too-brutal campaign followed […]