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Getting Other Departments to Embrace CSR: Your Pain Point Puts Me on the Path to My Gain Point

As a Corporate Social Responsibility (CSR) professional and practitioner, I often get asked how I get communication, leadership, supply chain, marketing or human resources functions to work with me. I can relate; even with my experience as a trained communication professional, I have had my challenges convincing fellow communicators to include CSR messages in various channels. After I confess that I have had ups and downs in these areas, too, I always share the one piece of advice that has worked for me time and again: Find the person’s pain points.