National Philanthropy Day 2018
Today, Changing Our World joins the Association of Fundraising Professionals (AFP) in celebrating National Philanthropy Day. For more than 20 years, we have witnessed the power of philanthropy to unlock billions in private capital and to improve circumstances in countless communities across the country and around the globe. We are proud of the partnerships we’ve […]
Do More Good | World War One Centennial Commission
On April 6, 1917, the United States entered World War One (WWI). With this decision, more than 4 million men and women would serve in the armed services with 2,800,000 serving overseas. In six months of brutal combat, more than 205,000 American servicemen and women would either be killed or wounded, exceeding all of those […]
WEBINAR: Corporate Citizenship Research Findings – The Authenticity Opportunity
Changing Our World recently conducted a study of Americans aged 18-65 to explore people’s perceptions of and expectations for authenticity in corporate citizenship. The findings reveal major implications for how companies should support social issues and causes. Join Mandy Ryan and Maureen Flynn, Changing Our World’s research leads, to learn about the study’s findings and […]
Social Media and Today’s Online Fundraising Landscape
It’s rare to find an organization without a social media presence. The 2018 Global NGO Technology report found that 92% of NGOs in the U.S. use Facebook and 83% have a Twitter profile. But yet, in the midst of the 500 million tweets sent per day, 44% of Twitter users don’t actually tweet, but instead […]
The Authenticity Opportunity – Substance Over Splash in Corporate Citizenship
In 2018, Changing Our World conducted a study of Americans aged 18-65 to explore people’s perceptions of and expectations for authenticity in corporate citizenship. The findings show that consumers and employees expect companies to act responsibly and invest in building a better world, yet they are skeptical that companies actually do what they say. People […]
Building an Authentic Community Involvement Program
Trust in institutions is at an all-time low. “Purpose” is the new buzzword in the CSR and marketing spaces, but companies’ claims to stand for a higher purpose are viewed, often fairly, with a healthy dose of cynicism. In this environment, the corporate citizenship function has a significant role to play in establishing a company’s […]
Differentiating Your Signature Initiative
The secret is out. It’s common knowledge among corporate citizenship leaders that signature initiatives – community involvement efforts that are narrowed in focus and branded – are a powerful way to support key communities and drive targeted impact within a cause of importance to your business. Now that implementing a signature initiative has become commonplace, […]
Changing Our World Expert in Donor Engagement to Keynote the St. Louis Planned Giving Council 2018 Annual Conference
With competition for philanthropic dollars increasing each year, growing donor fatigue, millennial influence changing the very nature of philanthropy and the rise of an unprecedented digital marketplace for attention, there has never been a more critical moment for nonprofit leaders and fundraising professionals to understand how to inspire loyalty and affiliation among their constituents. To […]
Tailoring Your Citizenship Communications to Resonate with a Diverse Employee Base
Countless studies have shown that employees (especially millennials) feel more engaged, fulfilled and inclined to stay with their company when they believe their employer is a good corporate citizen and when they feel empowered to have a positive social impact at work. A crucial step in fulfilling your citizenship program’s potential to drive engagement is […]