WEBINAR: Corporate Citizenship Research Findings – The Authenticity Opportunity
Changing Our World recently conducted a study of Americans aged 18-65 to explore people’s perceptions of and expectations for authenticity in corporate citizenship. The findings reveal major implications for how companies should support social issues and causes. Join Mandy Ryan and Maureen Flynn, Changing Our World’s research leads, to learn about the study’s findings and […]
Social Media and Today’s Online Fundraising Landscape
It’s rare to find an organization without a social media presence. The 2018 Global NGO Technology report found that 92% of NGOs in the U.S. use Facebook and 83% have a Twitter profile. But yet, in the midst of the 500 million tweets sent per day, 44% of Twitter users don’t actually tweet, but instead […]
The Authenticity Opportunity – Substance Over Splash in Corporate Citizenship
In 2018, Changing Our World conducted a study of Americans aged 18-65 to explore people’s perceptions of and expectations for authenticity in corporate citizenship. The findings show that consumers and employees expect companies to act responsibly and invest in building a better world, yet they are skeptical that companies actually do what they say. People […]