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Maximizing Reach through #GivingTuesday: Texas Instruments’ Take on the Movement

While many companies focus their #GivingTuesday efforts around financial contributions, as Guggenheim Partners expertly exemplifies, Texas Instruments (TI), a technology design and manufacturing company based in Dallas, Texas, leverages the movement to encourage employee service. Volunteerism is a key component to the company’s overall citizenship strategy, and thus TI’s #GivingTuesday efforts serve to reinforce and bolster volunteer values in its corporate culture, while also maximizing its investment in local United Ways, the company’s long-standing nonprofit partner.