The Authenticity Imperative: Anchoring Authenticity in a Sea of Skepticism
In 2018, Changing Our World conducted a study of Americans aged 18-65 to explore people’s perceptions of – and expectations for – authenticity in corporate citizenship. We found that while consumers and employees expected companies to act responsibly and invest in building a better world, they were skeptical in their belief that companies actually followed […]
Beyond the Basics: The Nuance of Campaign Success
Several years ago, I was contacted by a reporter covering philanthropy for our city’s leading newspaper. Researching her assignment, she was struck by an interesting fact. “Why,” she asked, “are so many nonprofits engaged in capital campaigns?” In reply, I shared a sentiment well-known in the nonprofit sector: If you are not in a campaign, […]