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Redefining Volunteers | Essay 4

In the fourth installment of Changing Our World’s 2019 essay series exploring current trends in the nonprofit sector, we dive into the changing nature of volunteerism. What are volunteers’ expectations of the organizations to whom they give their time? What role does volunteering play within the broader donor journey ecosystem? What does it take to provide a volunteer with a sense of meaningful engagement—the kind that protects what is inherently a fragile relationship? And what does this all mean for campaign management? We explore these questions and more in Redefining Volunteers.