MG360: A Holistic Approach to Major Gifts Fundraising
Transformational gifts come from meaningful relationships.
We leverage the leadership involvement from across an organization, design strategy built on all available evidence, and inspire teams to build relationships that result in transformational support.
Our approach empowers both program leaders and gift officers alike by designing and focusing on metrics that drive performance, not just activity, and clarifying expectations of all involved.
By creating integrated development operations that bring supporters, volunteer leadership, and staff from across the organization to the table—and that help donors to understand that their most meaningful gifts are made through your organization—we help to build purpose-driven cultures as part of enhancing fundraising performance.
We couple this donor-centric approach with a deep respect for data and the power of AI and machine learning. This empowers our partners with meaningful intelligence that provides a focus on the prospects who possess both capacity and shared passions, and the information to chart the shortest path from identification to solicitation.
FOR MORE ON MG360 – CHECK OUT THE FOLLOWING ARTICLES:
MG360: THREE WAYS FUNDRAISING BENEFITS FROM A CULTURE OF PURPOSE
Top Five Reasons for Major Gift Officers to Develop their Emotional Intelligence Skills
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