Since 1975, TD Ameritrade has been on a mission to make investing simpler and more personal than ever before.
In 2017, TD Ameritrade formalized its corporate purpose: “to transform lives and investing for the better.”
That purpose quickly became a rally cry for everything they do, say, and embody. By fulfilling that purpose, TD Ameritrade believes it can positively transform lives and make a real impact in the world.
When Changing Our World began working with TD Ameritrade in 2016, it was clear that the company had a unique and authentic culture of teamwork, inclusion, community engagement and personal accountability.
Our challenge was to build on and harness its significant legacy of grassroots employee engagement while adding structure and consistency to its corporate responsibility programs, allowing the company to measure and articulate progress towards key social impact goals, stakeholder expectations and business objectives.
Changing Our World works with TD Ameritrade to support two key workstreams: Community Involvement and Corporate Responsibility.
Community Involvement: Created a community engagement platform that balances targeted social impact with employee-led volunteerism and giving, including:
Corporate Responsibility: Developed the company’s first formal corporate responsibility strategy – Creating Pathways to Prosperity – which organizes how the company brings its purpose to life through three core pillars – Confidence, Culture, Commitment – each with corresponding programs and KPIs.
Learn how we can help you to maximize your impact. Contact us today.