December 28, 2017
Avon Products, Inc.
BACKGROUND
In 2005, Avon Products, Inc. retained the services of Changing Our World to help develop and launch a weekly cash awards program that would add a philanthropic element to complement the first global marketing campaign in the company’s history, Hello Tomorrow. Changing Our World has since designed, implemented and managed a multi-faceted, time-sensitive application and review process that leverages marketing of the brand while underscoring Avon’s commitment to women’s empowerment.
CHALLENGE
As the ongoing managers of the Fund application process for its two year run, Changing Our World oversaw all aspects of the quarterly application review process, from initial submission through preliminary screening of more than 8,000 applications and providing final recommendations to Avon’s elite panel of judges.
SOLUTION
Iterations of the Hello Tomorrow Fund were also launched by Avon in nearly 15 countries. The US program reaped 183 million media impressions; it was regularly featured in national and local television, radio, and print media including O Magazine, Redbook, Allure, Vogue, Essence, Family Circle, and Marie Claire, as well as the local media of each weekly winner’s geographic area.
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